A critical look at social media for science communication by Liz Neeley

A critical look at social media for science communication by Liz Neeley

A critical look at social media for science communication by Liz Neeley

#SAFSem October 31st 2013 by @LizNeeley

  1. Abstract
    Conversations about social media are too often dominated by opinion, anecdote, and unreliable factoids. We argue doggedly over questions like, "Should every lab be on twitter?" and "Does blogging help or hurt scientific careers?" Definitive answers are appealing, but flawed assumptions can lead scientists and graduate students to misdirect precious hours of effort and become disillusioned. Worse, we might possibly do more harm than good by inadvertently polarizing audiences, reinforcing misinformation, and politicizing research. Given the high stakes of getting it wrong, particularly with extremely limited resources and time, science communicators need to be as rigorous in our approach to engagement and outreach as we are in the science we share. I'll highlight recent research from the science of science communication, network science, and psychology to challenge common assumptions and arguments for (and against) social media.

  2. Tmrw @LizNeeley takes a critical look at social media for #SciComm at @UW_SAFS t.co/NsfKAd0G90. Follow live tweets at #SAFSsem
  3. Sneak peek of my @UW_SAFS dept seminar: critical look at social media & #scicomm + work in prog w/@drcraigmc #SAFSsem t.co/tpjqOYTQ5N
  4. @DrChrisKellogg Love it! All I have been able to throw together is “Data Demon” – giving #SAFSsem dept seminar today, so at least thematic
  5. Excited to have @LizNeeley talk abt the science of #SciComm + social media @UW_SAFS today 4pm. t.co/HQYAwZdaST live tweets #SAFSsem
  6. We’re filiming @LizNeeley‘s talk today! If you can’t make it be sure to check @UW_SAFS for the video t.co/Q4zY5U8U5w #SAFSsem
  7. It’s happening! @LizNeeley talking about social media. Live tweeting by @RockyRohde hashtag #SAFSsem t.co/SsgEVioHqJ
  8. Starting the @Uw_SAFS seminar now! I’ll be talking, not tweeting from #SAFSsem (I’ve scared them into the back rows) t.co/BGWF7N4PTm
  9. .@LizNeeley just led her 50th training course for @COMPASSonline plus pubs in Nature Plos Biology PNAS etc. #SAFSsem
  10. Why should we bother using social media. Big shout out to @DrCraigMc #SAFSsem
  11. Scientists hear that they should add social media on top of everything else they need to do, but what is the return on investment? #SAFSsem
  12. .@LizNeeley assures audience that it’s ok if it takes a while to get your science & social media footing. No one starts at the top. #SAFSsem
  13. .@lizneeley Challenges us to grow from community of interest (in social media for #scicomm) to community of informed practicioners #SAFSsem
  14. .@LizNeeley keeps on trying to impart information about the deficit model to us. #meta #SAFSsem
  15. Science defecit model: if people just knew the facts we know, then we would all want to do the same thing. WRONG! #SAFSsem
  16. .@LizNeeley introducing the science deficit model, that people would believe your view if they knew the science #SAFSsem
  17. Debunking of alluring stories can’t involve long boring and detailed truth #SAFSsem
  18. Presenting accurate info is the starting point for many scientists on social media. That is great, but it should not be only goal. #SAFSsem
  19. .@LizNeeley: Attempts to debunk myths can end up reinforcing them. Are there better approaches & goals for #scicomm? #SAFSsem
  20. .@LizNeeley scientists rank very high in trust: 70% of public rate them as highly trustworthy #SAFSsem
  21. Surprising to me, @LizNeeley shows 70% of people say they trust scientists! They like us, they really really like us. #SAFSsem
  22. While most people overall trust scientists, it varies by political ideology. Gauchat (2012): t.co/XBBztn6Swd #SAFSsem
  23. Stereotypes of who scientists are have changed over the years. Check out t.co/nXVPNZ7YJG #SAFSsem
  24. .@LizNeeley kids after meeting scientist “they even had good vocabulary and enjoyed racketball” #SAFSsem
  25. I am so disappointed I did not get a pic of @drcraigmc ‘a giant 8ft tall head #SAFSsem t.co/o5vQNihLWc cc @LizNeeley
  26. .@LizNeeley talking about Susan Fiske’s work on warmth and competence – both important for building trust t.co/l6qOxUp84B #SAFSsem
  27. Fiske’s paper on perceived warmth and competence in communication t.co/bVB6db3Kdt #SAFSsem
  28. .@LizNeeley being competent but lacking warmth leads to envy and lack of trust. Warmth matters a lot! #SAFSsem
  29. .@lizneely: why are we engaging? what do we hope to accomplish? social media is not always the correct tool. #SAFSsem
  30. I’m totally the little kid floundering on a surf board with social media! @LizNeeley #SAFSsem
  31. .@LizNeeley Although crowd-sourced funding won’t replace big grants, it can get new projects off the ground. t.co/hntXp3OpEe #SAFSsem
  32. Why? MT @HM_Galindo: .@LizNeeley: Attempts to debunk myths can end up reinforcing them. #SAFSsem
  33. Think #crowdfunding is only for small $? Check out this crowdfunded satellite t.co/kgjReBY68C #SAFSsem
  34. .@LizNeeley how she uses Twitter: every hour of the day!!! Calling out Andre Punt for not being on twitter. #SAFSsem
  35. .@lizneeley Calls out Dr. Andre Punt of @UW_SAFS who is NOT on twitter. Even if you aren’t, people may still be talking about you! #SAFSsem
  36. Social media can boost your stats beyond citations, ie. your data, code, and software t.co/XGAVlSHpWv #SAFSsem
  37. What about contributing code? What about new big datasets? Different ways of contributing to science #SAFSsem
  38. .@LizNeeley: How we measure a scientist’s impact is changing. Tools like @ImpactStory are helping provide alternative metrics. #SAFSsem
  39. More than going viral, we should consider who the nodes in our social networks are. Where are the important connections? #SAFSsem
  40. Will being online make my science go viral? @lizneely: “you are more likely to viral if you fall off a stage” #SAFSsem
  41. .@LizNeeley For social media, WHO you are connected to can be far more important than your number of followers. #SAFSsem
  42. .@lizneeley introducing the concepts of closeness and betweeness in network science. Want to hear more! #SAFSsem
  43. .@LizNeeley if scientists refuse to engage in social media we are ceding ground to those who are #SAFSsem
  44. Job offers, speaking invitations, intros to important people, help on R code: some of the ways @lizneeley benefits from twitter #SAFSsem
  45. Q: Do social networks tend to connect like minded thinkers, cause polarization? A: Yes, try deliberate crossover, don’t argue #SAFSsem
  46. .@lizneeley: “There’s no such thing as information overload. There is only filter failure.” Tune network to most valuable people #SAFSsem
  47. Jim Thorson: “I only engage with journals” some frank social media talk… #SAFSsem
  48. Q: How to decide which social media tool to use? A: Rules of thumb often fail, get advice from somebody familiar with your content #SAFSsem
  49. When we get bored of a social network, it’s less about the technology, more about people in our network. Get better friends. #SAFSsem
  50. @LizNeeley on #socialmedia 4 #scicomm @ #SAFSsem “knowledge and discovery happen. no fundamental diff. between web convos and lab mtgs”
  51. Happy Halloween and thanks to all from #SAFSsem – time to celebrate now!