Engaging the Invisible Americans: Science communication for Spanish-speaking audiences

Engaging the Invisible Americans: Science communication for Spanish-speaking audiences

Engaging the Invisible Americans: Science communication for Spanish-speaking audiences

#scioSEA event November 14th 2013, with Sarah Doty (Sea Mar Community Health Centers), Adrianna Gutierrez (National Cancer Institute’s Cancer Information Service), Monica Feliu-Mojer (Dept. of Biostatistics at University of Washington and Ciencia Puerto Rico), and Ivan Orbegozo (Latin Nexus).

  1. Join us to hear success stories of engagement with the Hispanic pop. Using Spanish across multiple channels. #sciosea  http://bit.ly/1abgQ3M 
  2. Millions speak Spanish in the US. So what? Join #sciosea event this afternoon to find answers  http://bit.ly/1abgQ3M 
  3. Just getting started with #scioSEA drinks & chat – great to see so many new faces! Livestream starts in 30mins at  http://scienceonline.com/live 
  4. Follow #scioSEA to learn about science communication for Spanish-speaking audiences in USA  http://bit.ly/1abgQ3M  #sciox #sciolang
  5. 52 million Hispanics in the USA are the fastest growing group on the Internet #sciosea #sciolang
  6. Spanish-dominant and bilingual Hispanics accounted for 54% of the 32 million Hispanics online in 2010 #sciosea #sciolang
  7. Now, @GonzalezIvanF shares his experience when he first came to US: he learned to listen for the Spanish accent, to help him along #sciosea
  8. USA had est. 17 million Spanish-speaking Internet users; significant compared with 153 million users worldwide in 2010 #sciosea #sciolang
  9. Opening #scioSEA, @GonzalezIvanF says he came to US not speaking any English. Hispanic is not how you look, it’s a language & shared culture
  10. .@GonzalezIvanF: US is the 5th largest Spanish-speaking nation in the world! #scioSEA
  11. .@GonzalezIvanF begins w story about his first days in U.S. seeking out other spanish speakers for help taking the bus. #scioSEA
  12. Firs to speak at #scioSEA tonight is @moefeliu – so glad to meet her in real life – and had no idea she’s only been in Seattle 5 months!
  13. .@moefeliu: Ciencia Puerto Rico is not just for scientists, not just for Puerto Ricans. It’s a community interested in both topics #scioSEA
  14. .@moefeliu: Ciencia Puerto Rico has created partnerships btw scientists, popular media, to share science w the public #scioSEA
  15. .@moefeliu #scicomm from people who look & sound like you can make science more accessible to you #scioSEA
  16. Doty: 66% of US Latinos have basic or below basic health literacy skills #scioSEA
  17. RT @JenEDavison: Sarah Doty, who works at @SeaMarCHC, managing their health education program & providing mental health care #scioSEA
  18. Doty: we’re learning that we need to provide many formats of information for many levels of literacy #scioSEA
  19. Doty: we use digital stories for education, advocacy, and empowerment.  http://bit.ly/1byDHHE  #scioSEA
  20. Sarah Doty mentions her patients may not have computers at home but do have mobile phones they use to access health information #scioSEA
  21. Doty: patients are asking for class information through Facebook. Radio is also v helpful. #scioSEA
  22. Hey #scio14 and everyone at #scioSEA right now. Let me virtually introduce my bilingual science news site  http://LatinAmericanScience.org  @LatAmSci
  23. The next panelist was Adrianna Gutierrez from National Cancer Institute’s Cancer Information Service
  24. Gutierrez: Remember, when sharing science / health info w non-English-speakers, to provide ways to ask questions #scioSEA
  25. Gutierrez reiterates, smartphones are much more prevalent than computers in Spanish-speaking population #scioSEA
  26. Adrianna Gutierrez, who works at the Cancer Information Service, breaks down how questions come in to them #scioSEA pic.twitter.com/L5z6SP07qO
  27. Gutierrez: ppl ask about cancer symptoms and treatments most commonly. less than 10% are asking about financial assistance #scioSEA
  28. Adrianna Gutierrez shares her mission: to help people become active participants in their own health care – askers of questions #scioSEA
  29. Handful of grad students from .@UWDEOHS here in audience – Great  http://scienceonline.com/live/  They know they need outreach in Spanish #sciosea
  30. Gutierrez: The internet is the most popular way that Spanish-speaking people find  http://1.usa.gov/1byEl84  #scioSEA
  31. Gutierrez: < 8% of Spanish-speaking ppl they work with agree to participate in clinical trials. Need to find a way to increase. #scioSEA
  32. .@ivanorbegozo moved here from Peru, had a hard time learning English until he discovered the @SPLBuzz system #scioSEA
  33. At #scioSEA, @ivanorbegozo tells the story of how he came to love the Seattle Public Library @SPLBuzz – “you can *only* take home 150 books”
  34. Great shout-out by @ivanorbegozo for @SPLBuzz and public libraries as haven for language learning and access to #scicomm. #scioSEA
  35. .@ivanorbegozo: passion is communications tech. Learning English gave me access to latest news, trends. Translated it to Spanish! #scioSEA
  36. In Peru, he didn’t have all the resources in Spanish abt technology – says .@ivanorbegozo #sciosea
  37. The 2 second sales pitch for @ivanorbegozo‘s Latin Nexus Group was “I make AV & tech stuff work smoothly” Yes PLEASE! #scioSEA
  38. .@ivanorbegozo chooses to use HTML 5 to code for smartphones, because apps segment your audience by phone type #scioSEA
  39. We are taking questions for the panelists at #scioSEA via twitter & in person – what would you like to ask them?
  40. .@ivanorbegozo, natural storyteller, first learned English at public library, now building site of resources for spanish speakers #scioSEA
  41. .@HM_Galindo asks abt use of social media for Spanish #scicomm. Gutierrez describes explaining cancer treatment to person in Peru #scioSEA
  42. No matter what the language, @moefeliu reinforces: you have to know your audience. #scioSEA
  43. .@moefeliu: We have a lot of products online, but platforms like radio are great for more rural areas etc. #scioSEA
  44. One of my biggest take homes from tonight’s #scioSEA: Smart phone #scicomm is a key tool for bridging cultural and language gaps.
  45. .@GonzalezIvanF: Is it enough to have perfect translation of a science concept, or are there other things to consider? #scioSEA
  46. The thing abt science is that we’re not a monolithic community. Have to take differences into account when communicating @moefeliu #scioSEA
  47. There is *no such thing* as a monolithic community. I often wonder what damage thinking “audience” instead of “people” does #scioSEA
  48. Gutierrez: Latin American culture can often include a type of fatalism; makes it challenging to discuss cancer treatments #scioSEA
  49. Figure out how to communicate science with things/ideas that mean something to the target culture. @moefeliu #scioSEA
  50. Take away from @ivanorbegozo: DO NOT use Google Translate. Take the time & know your audience! #scioSEA
  51. .@moefeliu: Language & cultural barriers matter. e.g. using maple trees to explain seed dispersal doesn’t resonate in Puerto Rico. #scioSEA
  52. I am embarrassed that we actually think that we could simply dump science into an automatic translator and check that box off #scioSEA
  53. Gutierrez: if your message is scientifically accurate but is not relevant to cultural understanding, it will not be useful #scioSEA
  54. Examples of cultural relevance: foods people actually eat, examples that are familiar, etc. #scioSEA
  55. .@GonzalezIvanF now asks: why do you (panelists) care about working to engage Spanish-speaking people in science and tech? #scioSEA
  56. .@GonzalezIvanF: why do you do the work of spanish #scicomm? This question always triggers the best stories. #scioSEA
  57. Porque están haciendo este trabajo en español? La motivación: ayudar a la comunidad hispana. Si solo uno aprende, valdrá la pena! #scioSEA
  58. .@ivanorbegozo shares communications technology w Spanish-speaking community as a way of connecting them w the great city of Seatte #scioSEA
  59. .@moefeliu: less than 15% of Puerto Ricans feel comfortable having a conversation in English #scioSEA
  60. @moefeliu Certain things can only be said in #Spanish, it’s comfortable. Community lacks good reliable #science info in #Español. #scioSEA
  61. Major takeaway: there is so much more content in English than there is in Spanish. Huge need for translation & connection. #scioSEA
  62. In the US, #Hispanics are more likely to detect cancer when they’re at the later stages. Lack of knowledge = diagnostic barrier. #scioSEA
  63. Gutierrez: statistically, hispanic people in the US are diagnosed with later-stage cancers, which are more deadly. #scioSEA
  64. Gutierrez: Spanish-speaking people are diagnosed w later-stage cancers, yet are vastly underrepresented in clinical trials. #scioSEA
  65. Health disparities in #Hispanics due 2 lack of information= social injustice. Communities need information in ways they understand #scioSEA
  66. Doty’s passion for social justice drives her work w Spanish community, help them to have a voice. #scioSEA
  67. @LizNeeley: what can monolingual ppl do to connect Spanish-speaking community w science resources? Doty: connect w trusted links #scioSEA
  68. What can people who aren’t bilingual can do to help?
    Look for trusted community partners! (Don’t rely on Google Translate) #scioSEA
  69. Great job #scioSEA!! Wish I could join you to continue the convo. I’m glad this topic will be at #scio14
  70. Hispanic communities are thriving, but there’s clear lack of #science content. Future of US requires informed citizens. #scioSEA
  71. Conclusion: We ALL need to be better communicators. #scioSEA
  72. Bilingual ppl can connect w an org. or network they’re passionate about, & find ways to connect to Spanish ppl through it #scioSEA
  73. .@moefeliu: hands-on tools, personal stories are effective across ages for sharing science #scioSEA #scicomm
  74. How to engage different ages online? offer different versions written at diff. levels of science literacy, diff. learning styles #scioSEA
  75. Thank you everyone for tuning in to this fantastic conversation. We’ll continue this offline, and at #scio14! #scioSEA #scioLang
  76. First question preoccupying us at #scioSEA afterparty: what is difference between biostatistics and bioinformatics? We figures twitter knows
  77. If you want more, here you have the video of our event to watch and hear every detail: